SEO Best Practices 2018 and WordPress SEO Optimization Techniques

SEO Best Practices 2018 and WordPress SEO Optimization Techniques
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Applying SEO best practices and WordPress SEO optimization techniques are very important for the growth of your website. Search engine optimization of the website is a key ranking factor in Search engine result pages (SERPs).

Prepare SEO best practices 2018 checklist and follow this list. SEO Checklist will help to do better Search engine optimization. Also rank for content In SERPs will increase gradually. So automatically you will get more visitors and better traffic to the website.

Since Google is the leader in the search engine and while discussing SEO we are discussing on google. Also how well Google will display websites in SERPs. As well as how to increase rank in Google SERPs etc.

SEO Best Practices for WordPress SEO Optimization to follow in 2018

Most important part of the search engine optimization techniques tutorial is the creation of best content. Also, apply WordPress SEO optimization techniques to increase traffic. I already suggested some important tips for SEO optimization of WordPress contents or post. Here I will suggest some SEO best practices for SEO optimization of websites.More than 25% of websites are running on WordPress CMS. So here I am suggesting WordPress SEO optimization techniques as SEO best practices.

  • Title Meta tags SEO and Meta tag keywords
  • Heading tags SEO Tagging H1, H2, H3
  • Webmaster Configuration Robot.txt Generator
  • XML Sitemap Generation and Executing
  • Image Optimization
  • Website speed optimization
  • Enable Gzip compression
  • Responsive design and Mobile Optimization
  • Website Security and implementing SSL
  • Social Media Implementation and optimisation
  • Broken links, Internal links and Back Links

Title Meta tags SEO and Meta tag keywords

Optimising Title and Meta description of website or Homepage is first WordPress SEO optimization techniques. While describing optimisation of website Header, Description then we have to optimize URL also.

URL or Permalink optimization

Your website permalink structure or URL should be SEO optimised. As an SEO best practices experts suggesting to change default permalink settings to ” www.website.com/%postname%/” format. While creating article always make small slugs without stop words. Also, SuggestMeBest suggested some tips on how to choose the best domain name for websites.

How to change permalinks in WordPress?

To change permalinks in WordPress go to settings. Then click on Permalinks. In common settings select “Post Name” and then save the configuration.

Meta Title and Description

It is Title and Description of the website. Meta tags SEO is another SEO best practices. search engine optimisation experts suggesting to limit meta title length and meta description length.

So what is meta title character limit in WordPress SEO optimization techniques?

As an SEO best practices meta title length or meta title character limit is between 50 and 70 characters. Because Google search engine result page will display maximum character in this range only.Popular free SEO report analyser can use as meta title length checker to check the quality of website title.

Let us check meta description length or meta description character limit.

As an SEO best practices meta description length or meta description character limit is below 300 characters. Because Google SERPs will display only 300 characters. Best SEO checker tools can be used as meta description length checker.Until the end of 2017 google allowed only 150-160 character. But in 2017-2018 google updated algorithm and increase meta description character limit to 300.

So What about meta keywords character limit in the title?

It is recommending to include maximum keywords in the title and description.Also, It is good to include minimum one most popular keywords in website title and meta descriptions. As well as, optimise website title and description based on niche. It will help users to understand niche of websites.

So to set title and description access WordPress admin. Then go to settings and then General Setting. In general settings Site Title will be the title of the website. Also in tagline section, you can enter website description.

As a best WordPress SEO optimization techniques, you can set title and description using most popular WordPress SEO plugin. In Yoast plugin to set website title tag and meta description click on Titles and Meta option. Then in Homepage tab enter Website Title and Description.

Also if you are using page builder Then that page will have the option to enter title and description.

Heading tags SEO Tagging H1, H2, H3 in SEO Best Practices

Presence of Heading in Homepage is one of WordPress SEO optimization techniques. Also, as an SEO best Practices experts suggesting to structure the website home page contents with proper heading tags.

Proper structuring will improve readability of users. As well as it will help google indexing algorithms to index your website for the proper keyword. Also, Use your keywords in the headings and make sure the first level includes your most important keywords.

SEO Experts suggesting to use one H1 tag per webpages. Also, Most of the SEO optimised themes automatically will set title tag to the H1 tag. So it is not required add H1 tags separately. As well as never duplicate your title tag content in your header tag. You can use multiple H2 to H6 tags. Also, do not forget to add the important keywords in headings.

Keyword consistency also part of search engine optimisation tutorials. It is the use of keywords throughout the different elements of the webpage. Also, Consistent keyword use helps crawlers index your site and determine relevancy to search queries. Free SEO analysis tools will help to optimize header tags and keyword consistency on your websites.

 

Webmaster Configuration Robot.txt Generator

Configuring Google webmaster is another important SEO best practices.Google is treating www and non-www version of the website as separate two websites. So www resolve is an important SEO optimization tips. Also to do www resolve, redirect URLs in HTACCESS. As well as choose Preferred domain version (correct protocols HTTP vs. https) in webmaster settings.

While search engine robot crawls a website, normally they first access website robot.txt file. Robot.txt allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. Also, You can use Google Search Console’s Robots.txt Tester to submit and test your robot.txt file and to make sure Googlebot isn’t crawling any restricted files.

Image Optimization as SEO Best Practices

Images are one of the reasons to increase website sizes. Because of this website speed will decrease. Website speed is an important SEO factor. So better image optimization will increase the performance of the website. Also, search engine optimization score will increase.

Image optimisation includes optimisation of image sizes, Image Names, image URL and Alt tag. Using appropriate images is very important depends on the niche of websites. Because a good image will help readers to understand the content of website easily.

How to use alt text for images best practices?

Alt Text Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, it depends on alternative text attributes to determine relevance to a search request in google.

The alternative text also helps makes an image more likely to appear in a Google image search. As well as please make sure relevant alternative text is specified for each image on the page. Try to minimize the number of alt text characters to 150 or less to optimize page load times. Also, use keywords in Alt tags, Image Name and URL.

Keeping standardisation in image sizes is one of the best WordPress SEO optimization techniques. I am suggesting you make all image sizes in 4:3 ratio. Photoshop is best image optimisation software for the web developer. As well as in while saving photos in Photoshop choose the option as “Save for Web“. It will give optimised images.

Also by using best image optimizer WordPress plugins, you can optimise images. Always save images in JPEG or PNG Formate. Also as SEO Best Practices do not use flash contents. Best Free SEO Checker tools will help to analyse and optimize images.

XML Sitemap and SEO Best Practices

WordPress SEO optimization techniques include XML sitemap generation also. It is an important and SEO best practices for search engine optimisation. An XML sitemap file contains the list of your URLs that are available to index.

XML sitemap files allow the search engines to read your pages more intelligently. As well as, they can include information like your site’s latest updates, the importance of URLs and the frequency of changes. A sitemap also provides valuable metadata to web pages.

Only include the pages you want search engines to crawl. As well as avoid using any URLs that cause redirects or error codes. Also, add XML sitemap file to google webmaster. Best XML sitemap generator WordPress Plugins will help to create XML Sitemap file.

Website speed and SEO

Optimizing the speed of the website is one of the important WordPress SEO optimization techniques.Faster the website loading speed better will be SEO Score. As an SEO best practices search engine optimisation experts suggesting to maintain website loading time below 5sec. Free and best SEO checker tools like Pingdom tools will help to analyse website speeds.

Page caching in WordPress and SEO analysis

Enabling cache is another SEO best practices. It will help to optimize WordPress website speed. Also with the help of best WordPress cache plugin, you can catch website pages dynamically.

Also can serves this cached page to use. So it will reduce server load and site loading time. This is by avoiding the re-loading and execution of PHP scripts. Google website test tool like PageSpeed Insights will help to analyze and optimize.

CDN and SEO Optimisation

CDN or content delivery network is another WordPress SEO optimization techniques for speed optimisation. The content delivery network will catch static data from web pages and store on CDN server. Also, they have a different server in the different geographical area. Because of that CDN network can serve this data from the nearest server. Cloudflare is best CDN for WordPress available for free.

Do Better WordPress Minify and Optimise SEO

Minification of asset is another important SEO Best practices to do speed optimization of a website. Minification process includes minifying assets like HTML, JavaScript and CSS files. So due to this WordPress SEO optimization techniques HTML, JavaScript and CSS files will reduce their transfer size.

Every time a page is requested from your website fewer bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers. Best and Free SEO checker will help to analyse minification and do optimisation.

Enable Gzip compression and WordPress SEO optimization techniques

One of the important and best WordPress SEO optimization techniques is Enable Gzip compression. Also, gzip compression will reduce approximately 80% of HTML file. Hence it will help to ensure fast web page loading. So website loading speed will increase and will improve the user experience. 

Enable gzip compression in WordPress HTACCESS is the most popular way to activate Gzip. Also by using caching plugins like W3 total cache you can enable gzip. As an SEO best practices check and enable gzip compression on your websites. Also, you can check by using SEO audit tools.

Responsive design and Mobile Optimization

In this smart world, everything is a smartphone. More than 70% of the user accessing the website through smartphones. Because of that mobile SEO techniques or Mobile optimization is very important.

Google prefers the responsive design and Google responsive design SEO becoming major ranking factors in SERPs. So Mobile-friendly pages make it easy for users to complete objectives and common tasks. As well as use template that is consistent across all devices.

Also, make User Interface allows for visitors to easily tap targets on their touchscreen. Hence, As a best mobile optimization practices do not embed any special types of web content, such as Flash, Silverlight, Java etc. Because these contents may block webpage access on some devices.

Mobile viewport configuration is another factor to be considered in WordPress SEO optimization techniques for mobile phones. In responsive designs, since the width of the viewport vary depends on display sizes, your page content should not solely rely on a particular viewport width to render well.

So as an SEO best practices for mobile optimization Consider below mentioned additional tips as suggested by Woorank

  • Avoid setting large absolute CSS widths for page elements.
  • Ideally, serve responsively-sized images.

Website webpage load speed is an important ranking factor in mobile search engine optimisation. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption need to be addressed first.A mobile responsive website must deliver and render the “above the fold” content in under one second. So for better mobile optimization include below-mentioned mobile SEO optimization techniques in mobile SEO checklist.

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  •  Optimize images
  •  Leverage browser caching
  •  Minify CSS
  •  Minify HTML

Website Security and SSL or https SEO Impact

Is https good for SEO or what is https SEO impacts?

In 2014, Google announced that an HTTPS website would receive an extra boost in their search engine ranking. Also nowadays most of the successful websites are SSL enabled. Also, the tendency of enabling SSL is increased as it provides an extra security layer while logging in to your Web Service.

Proper redirection is very important while switching URL from HTTP to https version. Also, make sure your site remains optimized.Below mentioned is the list of best practices.

  • Purchase SSL Certificate authorised issuer
  • Link all of the websites content to HTTPS
  • Enable proper redirect all of your HTTP pages to the HTTPS
  • Make sure to Update your XML sitemap
  • Update the robots.txt file
  • Connect the HTTPS version of website in Webmaster Tools
  • Renew your SSL certificate before it expires.

Social Media and WordPress SEO Optimization Techniques

What is the importance of social media in SEO and how social media affects SEO? Social media marketing and search engine optimization are part of digital marketing. But they are interrelated. Social media will help to get good initial traffic. These initial traffic will help to get comments and backlinks depend on quality and importance of niche. So these traffic, comments and backlinks will help to increase search engine optimisation score.

So the impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing. Create‬‬ social media profiles associated with the best social network for SEO like Facebook, Pinterest, LinkedIn, Google+ etc. Also, engage with social media audiences and create a consistent fan base.

Broken links, Internal links and Back Links

Increase in the number of broken links will increase errors in webmaster. So it will hurt user experience and sites reputation. Also, it will impact on search engine optimization. Hence it is suggesting to be proactive in checking pages to make sure they don’t have any broken links. Google broken link checker chrome addon will help to identify broken links.

Internal links will increase engagement in the websites. So it will increase Time on Pages. It is a measuring factoring of user experience and satisfaction. Hence search engine optimization score will increase.

Backlinks are external links that point to your website. It is the type of recommendation. Increase in the number of backlinks means more peoples suggesting your websites. So it will increase trust and reputation of websites. Also, it will drive traffic to websites. Relevant backlinks from authority sites are critical for higher search engine rankings

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks. The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website. The quality assessment is based on the linking pages.

Suggest Me List of Best SEO Practices for 2018 and WordPress SEO Optimization Techniques

Suggest Me Best SEO Practices and WordPress SEO Optimization Techniques for Business Websites or Personal blogs. Base on your suggestion and voting I can suggest relevant and most popular WordPress SEO optimization techniques to your friend. Also, you can suggest your 5 Top SEO optimization methods from below list and vote. Also If I miss listing something best or have any suggestion kindly let me know by comments.

What are the best SEO optimization Practices

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